On trend: Is exclusivity sustainable?


We could have chatted for hours let’s face it – but that would have taken forever to transcribe! Nonetheless, what we, London based dancer, Richard Pye and myself did talk about was incredibly insightful. Our chat took many turns; from the pressures placed on Ballet dancers, to Richard’s strange habit of eating ice cream in the bath (although, I did leave wanting to try it myself!), and the struggles of living in a city as pricey as London town!

Richard spoke about the discourse between sustainability and spontaneity. For many creatives living in London, there seems to be an innate conflict taking place; wanting to be spontaneous and experience what London’s got to offer, whilst working and living sustainably and pursuing a passion. This left us asking the question: To what extent is spontaneity sustainable for artists?

He said, “It’s very difficult to not know where you’re going in a city that is so expensive! And quite fast pace. It’s not sustainable to wake up every morning and be like ‘what am I going to do today?’. That would be wonderful, but you’ve got to pay rent, you’ve got to be training your body, going to classes and keeping fit. I think to be sustainable you need to be switched on and know where you’re going.”


London is buzzing with energy and creativity. It’s hard to say no to things (most of the time!) and lock yourself away. You want to go out and experience city life, but this comes at a price. Hence, why so many creatives are juggling numerous jobs. Although, what’s to say this lifestyle doesn’t offer diversity and excitement! Is the typical 9 to 5 working life becoming outdated? In comparison to flexible work, which works around your schedule – this does sound rather appealing…

This led me to ask Richard, whether he’d say that East London is the hub of creativity at the moment?

“East London has its own brand of creativity. The whacky, the wonderful – the sort of elitist in a way. All I’ll say though, is that I think there is a danger amongst artist communities. It’s becoming so branded and exclusive – that everyone wants a bit of it. This exclusivity is working at the moment, but soon you’re going to out-price the artists!”

With ‘it’ places like The Hoxton, Ace Hotel and Shoreditch House, how can anyone resist grabbing a coffee and going for a swim, oh and using it as your office for the day! These places in particular are alluring in their own right. They offer comfort as well as luxury, and a place to unwind and get some work done. But, with London prices as they are, and studio hire fees, memberships and art materials on top of this, will East London remain the go to place for artists, and keep its coolness?

Richard has a point. Is exclusivity sustainable?

Catch my full interview with Richard by heading back to the home page for a read!




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